# Aleida's Latin Food — Concept Brief

> **Internal editorial draft.** This is an example of the local-reel-lab
> planning process, not business permission to film, make factual claims, or
> publish. James may separately authorize a non-publishable internal prototype;
> confirm every pending item with the business before production or distribution.

## Purpose

Create a warm, specific Cedar Park reel that conveys why Aleida's Latin Food is
worth seeking out: a distinctive meal, welcoming service, and a dessert-worthy
finish. The account's voice is appreciative and firsthand—not a hard-sell ad.

## Why this is a strong first example

- It starts with a real operator experience rather than a generic restaurant
  promotion.
- Food, setting, and a complete meal naturally create a visually understandable
  beginning, middle, and ending.
- The concept can be explained to the business in plain language while leaving
  editorial control and all approvals clear.

## Proposed viewer takeaway

“Here is a Cedar Park meal that feels distinctive enough to make an ordinary
day feel a little more special.”

This is an editorial direction, not final public copy.

## Grounded starting point

The current prospect record contains this firsthand operator note: the food is
distinctive, the service feels friendly, the setting is clean, and the desserts
are worth featuring. The existing working title is **“A family-led meal that
feels like a trip abroad.”**

Before using either phrase publicly, confirm the business's preferred
description, ownership details, menu terminology, and any cultural references.
If “family-led” cannot be verified and approved, remove it.

## Story shape

1. **Invitation:** Establish the place and the feeling of discovering a
   distinctive local meal.
2. **Specificity:** Focus on the dishes the operator has actually enjoyed and
   can describe accurately after the visit.
3. **Hospitality:** Let the atmosphere and service support the story without
   scripting staff or customers.
4. **Finish:** End on a dessert or another approved detail that makes the visit
   memorable, with a gentle local invitation rather than a sales pitch.

## Visual priorities

- An exterior or location cue that clearly places the story at Aleida's.
- A small set of approved food details, captured only after confirming what is
  available and representative that day.
- Environmental moments that show warmth and care without identifying customers
  or staff who have not consented.
- One approved closing detail—ideally dessert—that gives the reel a satisfying
  visual ending.

These are editorial priorities only. Stagehand determines reusable production
templates, rendering, and delivery-package configuration.

## Draft account copy direction

**Opening idea:** “One of those Cedar Park meals that makes an ordinary lunch
feel like an outing.”

**Caption direction:** Write from firsthand experience; name only approved menu
items and verified details; thank/tag the business as appropriate; disclose the
complimentary showcase nature if applicable. Avoid price, superlative, cultural,
or ownership claims unless verified.

**Call to action:** “What local spot makes an ordinary day feel special to you?”

All on-screen text, narration, caption text, tags, and accessibility copy remain
drafts until reviewed in the post record and approved where required.

## Business-facing process

This brief can be shown to Aleida's as an example of what the showcase account
would make. It should be accompanied by these commitments:

- The feature begins only after explicit permission and an agreed filming plan.
- The business can correct factual details and flag anything that should not be
  shown.
- No customer or staff imagery is used without an appropriate consent basis.
- The final account-specific copy and approved delivery are reviewed before
  manual publishing.
- The business's approval for the intended showcase-account use is recorded in
  the dated post record before manual publishing; this is separate from factual
  corrections and Stagehand delivery approval.
- The resulting piece stays an editorial local showcase; it is not a promise of
  a business-owned advertising campaign or automatic ongoing amplification.

## Required checks before advancing

- [ ] Confirm the public permission channel and ask for permission.
- [ ] Revisit and identify the exact, approved food details to feature.
- [ ] Confirm the business's preferred naming, handles, location details, and
  any facts used in copy.
- [ ] Agree what, if anything, may be filmed inside and whether staff or
  customers need separate consent.
- [ ] Move the calendar item from `researching` only when its record supports
  that change.
- [ ] Create the dated post record from `templates/post-record.md` once a
  production target exists; link the eventual Stagehand package reference there.

## Out of scope

- Contacting the business, filming, asset collection, production, publishing,
  or social-account automation.
- Copying Stagehand templates, rendering logic, customer production
  configuration, approval records, or delivery packages into this repository.