# Manual publishing checklist

Use this checklist for every local-reel-lab post. Publishing must happen manually in the Instagram app or an official supported tool after required approval.

## Before publishing

- [ ] The subject has a firsthand, authentic editorial angle.
- [ ] Permission is granted when permission is needed, and its public-safe reference is in the post record.
- [ ] Source assets have a recorded rights/consent basis and approved use.
- [ ] The intended Stagehand delivery package is recorded and is the approved final version.
- [ ] The account-specific caption, credits/disclosures, tags, and alt text are reviewed.
- [ ] Any business approval required for the account use is recorded in the post record.
- [ ] The reel is previewed for correct media, spelling, captions/on-screen text, audio, and aspect ratio.
- [ ] The post matches the account's positive local editorial voice.

## Publish manually

- [ ] Upload the approved final reel in Instagram or an official supported tool.
- [ ] Add the approved caption, tags, location, accessibility text, and disclosures.
- [ ] Perform the final preview in the publishing surface.
- [ ] Publish manually; do not use browser/mobile automation or unattended scripts.

## Record and learn

- [ ] Paste the live URL and publication time into the post record.
- [ ] Mark the editorial-calendar row `published`.
- [ ] Capture impressions and other relevant Insights later in the post record.
- [ ] Record qualitative business/community response and one learning for the next reel.