{"id": "q001", "text": "Build half a product, not a half-assed product.", "source": "Getting Real", "date": "2006-01-01", "topics": ["product", "scope", "quality"], "provenance": "model-memory", "verify_url": "https://gettingreal.37signals.com/", "context": "Chapter maxim; full book free online — easy verify."}
{"id": "q002", "text": "Meetings are toxic.", "source": "Getting Real", "date": "2006-01-01", "topics": ["meetings", "work"], "provenance": "model-memory", "verify_url": "https://gettingreal.37signals.com/", "context": "Chapter title; expanded in Rework."}
{"id": "q003", "text": "It's a problem when it's a problem.", "source": "Getting Real", "date": "2006-01-01", "topics": ["scaling", "premature-optimization"], "provenance": "model-memory", "verify_url": "https://gettingreal.37signals.com/", "context": "On not solving imagined future problems (scaling before you must)."}
{"id": "q004", "text": "Small is not just a stepping-stone. Small is a great destination in itself.", "source": "Getting Real", "date": "2006-01-01", "topics": ["small-teams", "growth"], "provenance": "model-memory", "verify_url": "https://gettingreal.37signals.com/", "context": "The staying-small doctrine's origin statement."}
{"id": "q005", "text": "Planning is guessing.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["planning"], "provenance": "model-memory", "verify_url": null, "context": "Chapter title; co-authored book — 'we wrote', not 'I wrote'."}
{"id": "q006", "text": "Workaholics aren't heroes. They don't save the day, they just use it up. The real hero is already home because she figured out a faster way to get things done.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["workaholism", "hours"], "provenance": "model-memory", "verify_url": null, "context": "From the 'Workaholism' chapter."}
{"id": "q007", "text": "Ideas are immortal. They last forever. What doesn't last forever is inspiration. Inspiration is like fresh fruit or milk: It has an expiration date. If you want to do something, you've got to do it now.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["inspiration", "action"], "provenance": "model-memory", "verify_url": null, "context": "Closing chapter, 'Inspiration is perishable.'"}
{"id": "q008", "text": "What you do is what matters, not what you think or say or plan.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["action", "execution"], "provenance": "model-memory", "verify_url": null, "context": null}
{"id": "q009", "text": "Constraints are advantages in disguise.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["constraints"], "provenance": "model-memory", "verify_url": null, "context": "'Embrace constraints' chapter."}
{"id": "q010", "text": "You need less than you think.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["frugality", "bootstrapping"], "provenance": "model-memory", "verify_url": null, "context": "Chapter title."}
{"id": "q011", "text": "Start a business, not a startup.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["startups", "business"], "provenance": "model-memory", "verify_url": null, "context": "Chapter title; a 'startup' defers profitability, a business charges."}
{"id": "q012", "text": "Building to flip is building to flop.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["exits", "longevity"], "provenance": "model-memory", "verify_url": null, "context": "Chapter title."}
{"id": "q013", "text": "Outside money is Plan Z.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["funding", "vc"], "provenance": "model-memory", "verify_url": null, "context": "Chapter title; the anti-VC doctrine in four words."}
{"id": "q014", "text": "The easiest, most straightforward way to create a great product or service is to make something you want to use.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["product", "scratch-your-own-itch"], "provenance": "model-memory", "verify_url": null, "context": "'Scratch your own itch' chapter."}
{"id": "q015", "text": "Instead of trying to outspend, outsell, or outsponsor competitors, try to out-teach them.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["marketing", "teaching"], "provenance": "model-memory", "verify_url": null, "context": "'Out-teach your competition' — cites chefs with cookbooks as the model."}
{"id": "q016", "text": "The core of your business should be built around things that won't change.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["strategy", "durability"], "provenance": "model-memory", "verify_url": null, "context": "For Basecamp: speed, simplicity, ease of use — wanted in 2004, wanted forever."}
{"id": "q017", "text": "Sell your by-products.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["by-products", "business"], "provenance": "model-memory", "verify_url": null, "context": "Chapter title; Rails and the books are the canonical cases."}
{"id": "q018", "text": "When good enough gets the job done, go for it.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["pragmatism", "quality"], "provenance": "model-memory", "verify_url": null, "context": "'Good enough is fine' chapter — judo solutions."}
{"id": "q019", "text": "Momentum fuels motivation.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["momentum", "motivation"], "provenance": "model-memory", "verify_url": null, "context": "The argument for small, frequent wins."}
{"id": "q020", "text": "Long projects zap morale.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["momentum", "scope"], "provenance": "model-memory", "verify_url": null, "context": "Same chapter as q019; the case for short cycles."}
{"id": "q021", "text": "Interruption is the enemy of productivity.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["interruptions", "focus"], "provenance": "model-memory", "verify_url": null, "context": "'Alone time' chapter."}
{"id": "q022", "text": "The worst interruptions of all are meetings.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["meetings", "interruptions"], "provenance": "model-memory", "verify_url": null, "context": "Meetings chapter; follows the per-attendee cost math."}
{"id": "q023", "text": "You don't create a culture. Culture happens. It's the by-product of consistent behavior.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["culture"], "provenance": "model-memory", "verify_url": null, "context": null}
{"id": "q024", "text": "Hire when it hurts.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["hiring"], "provenance": "model-memory", "verify_url": null, "context": "Chapter title."}
{"id": "q025", "text": "Pass on hiring people you don't need, even if you think that person's a great catch.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["hiring", "small-teams"], "provenance": "model-memory", "verify_url": null, "context": "'Pass on great people' chapter."}
{"id": "q026", "text": "When you treat people like children, you get children's work.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["management", "trust"], "provenance": "model-memory", "verify_url": null, "context": "'They're not thirteen' chapter."}
{"id": "q027", "text": "Marketing is not a department. It's something everyone in your company is doing 24/7/365.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["marketing"], "provenance": "model-memory", "verify_url": null, "context": "Every email, every error message, every invoice is marketing."}
{"id": "q028", "text": "Press releases are spam.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["marketing", "pr"], "provenance": "model-memory", "verify_url": null, "context": "Chapter title."}
{"id": "q029", "text": "Instead of throwing more at a problem, throw less.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["scope", "constraints"], "provenance": "model-memory", "verify_url": null, "context": "'Throw less at the problem' — cut scope, not quality."}
{"id": "q030", "text": "Decisions are temporary.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["decisions"], "provenance": "model-memory", "verify_url": null, "context": "Decide and move on; you can change your mind later."}
{"id": "q031", "text": "ASAP is poison.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["urgency", "calm"], "provenance": "model-memory", "verify_url": null, "context": "Chapter title; manufactured urgency devalues real urgency."}
{"id": "q032", "text": "Do less than your competitors to beat them.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["competition", "underdo"], "provenance": "model-memory", "verify_url": null, "context": "'Underdo your competition' chapter."}
{"id": "q033", "text": "If you're a copycat, you can never keep up. You're always in a passive position. You never lead; you always follow.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["competition", "originality"], "provenance": "model-memory", "verify_url": null, "context": "'Don't copy' chapter; wording needs exact-form check."}
{"id": "q034", "text": "Ignore the details early on.", "source": "Rework (with DHH)", "date": "2010-03-09", "topics": ["design", "process"], "provenance": "model-memory", "verify_url": null, "context": "Chapter title; get the epicenter right first."}
{"id": "q035", "text": "The office during the day has become the last place people want to be when they really want to get work done.", "source": "TEDx talk, 'Why work doesn't happen at work'", "date": "2010-10-01", "topics": ["office", "remote", "focus"], "provenance": "model-memory", "verify_url": "https://www.ted.com/talks/jason_fried_why_work_doesn_t_happen_at_work", "context": "The TED talk that preceded Remote; date approximate (TEDxMidwest, Oct 2010)."}
{"id": "q036", "text": "You don't have a workday anymore. You have work moments.", "source": "TEDx talk, 'Why work doesn't happen at work'", "date": "2010-10-01", "topics": ["interruptions", "attention"], "provenance": "model-memory", "verify_url": "https://www.ted.com/talks/jason_fried_why_work_doesn_t_happen_at_work", "context": "The sleep analogy passage; phrasing from memory of the talk."}
{"id": "q037", "text": "If you can't let your employees work from home out of fear they'll slack off without your supervision, you're a babysitter, not a manager.", "source": "Remote: Office Not Required (with DHH)", "date": "2013-10-29", "topics": ["remote", "trust", "management"], "provenance": "model-memory", "verify_url": null, "context": null}
{"id": "q038", "text": "The modern workplace is sick.", "source": "It Doesn't Have to Be Crazy at Work (with DHH)", "date": "2018-10-02", "topics": ["calm", "work-culture"], "provenance": "model-memory", "verify_url": null, "context": "Opening diagnosis of the book."}
{"id": "q039", "text": "Your company is a product.", "source": "It Doesn't Have to Be Crazy at Work (with DHH)", "date": "2018-10-02", "topics": ["company-design"], "provenance": "model-memory", "verify_url": null, "context": "The company itself is the thing you iterate on; its users are the people who work there."}
{"id": "q040", "text": "8 hours a day, 5 days a week is plenty.", "source": "It Doesn't Have to Be Crazy at Work (with DHH)", "date": "2018-10-02", "topics": ["hours", "calm"], "provenance": "model-memory", "verify_url": null, "context": "Wording needs exact-form check; the 40-hours-is-enough doctrine."}
{"id": "q041", "text": "Calm is contagious.", "source": "It Doesn't Have to Be Crazy at Work (with DHH)", "date": "2018-10-02", "topics": ["calm", "leadership"], "provenance": "model-memory", "verify_url": null, "context": "Needs exact-form check — may be paraphrase of the book's framing."}
{"id": "q042", "text": "Fixed time, variable scope.", "source": "37signals working principle (Shape Up era)", "date": null, "topics": ["appetite", "scope", "shape-up"], "provenance": "model-memory", "verify_url": "https://basecamp.com/shapeup", "context": "The Shape Up mantra; the book is Ryan Singer's, the principle is house doctrine Fried states constantly."}
{"id": "q043", "text": "We don't do goals. We've literally never had one at the company.", "source": "Recurring statement across interviews (e.g., The Tim Ferriss Show)", "date": null, "topics": ["goals", "management"], "provenance": "model-memory", "verify_url": null, "context": "Phrasing varies across tellings; the position is constant. Needs a citable instance."}
{"id": "q044", "text": "A backlog is a big weight we don't need to carry.", "source": "Signal v. Noise / Shape Up discussions", "date": null, "topics": ["backlogs", "product"], "provenance": "model-memory", "verify_url": null, "context": "The no-backlog doctrine; exact phrasing needs verification (Shape Up ch. 'Bets, Not Backlogs' is Singer's text)."}
{"id": "q045", "text": "Companies don't have communication problems, they have miscommunication problems.", "source": "Signal v. Noise / HEY World essay", "date": null, "topics": ["communication", "writing"], "provenance": "model-memory", "verify_url": null, "context": "Needs exact-form check; from his writing-over-meetings essays."}
{"id": "q046", "text": "If you want to see what someone believes, watch what they do repeatedly.", "source": "Attributed, interviews", "date": null, "topics": ["behavior", "culture"], "provenance": "model-memory", "verify_url": null, "context": "Low confidence on exact wording — possibly a paraphrase of the culture-as-consistent-behavior idea. Verify or drop."}
{"id": "q047", "text": "Sleep is a competitive advantage.", "source": "Attributed, interviews/essays", "date": null, "topics": ["rest", "calm"], "provenance": "model-memory", "verify_url": null, "context": "Low confidence on exact wording; the position (anti-sleep-deprivation-as-badge-of-honor) is certain, from 'Sleep deprivation is not a badge of honor' (Signal v. Noise / book material)."}
{"id": "q048", "text": "Sleep deprivation is not a badge of honor.", "source": "Signal v. Noise essay / It Doesn't Have to Be Crazy at Work material", "date": null, "topics": ["rest", "workaholism"], "provenance": "model-memory", "verify_url": null, "context": "Essay title/claim; stronger provenance candidate than q047."}
{"id": "q049", "text": "The best companies aren't families. They're supporters of families.", "source": "It Doesn't Have to Be Crazy at Work (with DHH)", "date": "2018-10-02", "topics": ["culture", "family"], "provenance": "model-memory", "verify_url": null, "context": "'We're not family' chapter; wording needs exact-form check."}
{"id": "q050", "text": "Become a curator of your own attention.", "source": "Attributed, interviews", "date": null, "topics": ["attention", "focus"], "provenance": "model-memory", "verify_url": null, "context": "Low confidence on exact wording; his attention-protection theme is certain. Verify or drop."}